These days, there are thousands of choices when it comes to fonts. One thing to consider when choosing standard fonts for your organization (especially if you work in a large organization where different areas are producing content) is the probability of visual consistency. Using the same fonts across different departments and over different types of media can be challenging with the cost of multiple licenses for high-quality fonts. The less fun alternative is having to rely on the default system fonts like Arial, Helvetica and Georgia.
Fret no more! Here are 3 beautiful, high-quality, free fonts that you can use on the web through Google Fonts and in your print pieces and other media.
Lato is an open source font designed by Łukasz Dziedzic. This font comes in 5 weights (thin to ultra-bold) with corresponding italics.